Managing the Web-based Enterprise

Front Cover
Morgan Kaufmann, 2000 - Computers - 323 pages
Readers can choose from among many books that guide them through the technology on which e-commerce relies, but virtually none address the subject from a sound business perspective. Managing the Web-Based Enterprise fills this sizable void, offering managers key insights into the nature and future of commerce on the Web. By demonstrating how technology can contribute to success or failure, this book trains readers to make good decisions about technological investment. More importantly, it re-emphasizes the business principles-both traditional and not so traditional-that must be brought to bear on any Web-based project, whatever the technology involved. Though addressed primarily to managers, Managing the Web-Based Enterprise will also equip Webmasters and Web application developers with the business sense they need to maximize the value of their contributions. Key Features * Provides a managerial roadmap to site design and maintenance * Unique in the depth of detail included on the business side of Web site development * Webmasters will learn what the issues confronting their managers are, and how to resolve them * Managers will learn what matters - and what doesn't - in Web site design

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Contents

Introduction and Overview
3
How People Use Computers and the Web
21
The Web at Work and Play
31
Copyright

18 other sections not shown

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About the author (2000)

Jesse Feiler has authored numerous books on Mac OS X, FileMaker, the Web-based enterprise, and home offices. His most recent books are "How to Do Everything: Facebook Apps, How to Do Everything with Web 2.0 Mashups" and "The Bento Book: Beauty and Simplicity of Digital Organization", and "FileMaker Pro 10 in Depth".

Jesse is a tech consultant to small business and nonprofit entities where he also designs, manages, and teaches professional applications for technology. As Chief of Special Projects for the Federal Reserve Bank of New York, he designed and managed the development of open market operations software. His production management software projects manage a wide range of product lines. As speaker and teacher on a number of Geek Cruises he brought FileMaker database design and Macintosh programming tips to Alaska and the Caribbean. A regular on public radio for the northeast, he helps to keep the region up to date with the latest in technical news.

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