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What Signs Can You See in Your
Telltale Signs That Outsiders Look For
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able activity advertising bad debts balance sheets bank better break-even point buyer buying capital cash causes cent changes Chapter Common Market company's competition competitors contingency plans cost cutting cost reduction current assets current liabilities customers cut costs debtors decide decline direct mail diversification duct easily effect equipment everything expensive finance fixed assets franchise garden furniture getting give going gross margin growth increase INDUSTRIAL ACTION investment keep liquid long-range plan look lose management ratios manufacturers market leader market saturation materials means ment merge merger no-one overdraft pany perhaps phosphor bronze plant possible potential problems product life cycle product or service profits purchase reduce reduction drive salesmen selling price SELLING TECHNIQUES short-term plans small companies someone specialist success suppliers sure symptoms things tion trade trends turnover utilisation vertical integration whole market wrong