Managing with a Global Mindset

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Financial Times/Prentice Hall, 2000 - Business & Economics - 245 pages
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The new global economic order, with its new global imperatives, requires substantial changes in the practice of management. "Managing with a Global Mindset" is loaded with advice for businesses that want to enter or master the global arena. It delivers the knowledge to master these competencies, from deflating the mindset to delivering the analytic, strategic and personal skills required.

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Contents

the global imperative
3
The need for global minds
19
five generic mindsets
33
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About the author (2000)

Jean-Pierre Jeannet has some 25 years experience in executive education. He has spent the last 10 years researching global marketing and global business strategies. Many of the concepts in the book come from his teaching at IMD, Lausanne and Babson College, Massachusetts, as well as the many executive programs for international and global firms. He has first-hand experience in guiding international firms in their strategy making and ample opportunities to test those concepts in real situations.

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