Managing with a Global Mindset
The new global economic order, with its new global imperatives, requires substantial changes in the practice of management. "Managing with a Global Mindset" is loaded with advice for businesses that want to enter or master the global arena. It delivers the knowledge to master these competencies, from deflating the mindset to delivering the analytic, strategic and personal skills required.
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the global imperative
The need for global minds
five generic mindsets
14 other sections not shown
analysis assessment assets Babson College branding business units challenge Chapter company needs company's concepts corporate global mindset created critical mass Deloitte Touche Tohmatsu domestic mindset Electrolux environment Europe European executives exist experience exporting faced firm's focus geographic global business strategies global category global chessboard global competitive logic global economy global firms global imperative global industry logic global logic dimensions global logic pattern global logic pressure global mandates Global Marketing Strategies global pressure global product global purchasing logic global reach global strategies head office important indicated information logic international firms Jean-Pierre Jeannet Kenichi Ohmae key markets KSFs lead markets learning leverage Logitech major managerial managers move multi-domestic Nokia Novartis operating organization organizational partial globalization pursuing regional regulatory relevant global sector segment strategy Siemens similar single-country spiderweb strong global Switzerland tion trade trends typically understanding worldwide