Manipulation of the American Voter: Political Campaign Commercials

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Praeger, Jan 1, 1997 - Language Arts & Disciplines - 202 pages
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"Manipulation of the American Voter" is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system.

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Contents

Positive Political Advertising
1
I960 Kennedy Kennedy Kennedy Ad
3
FlippoBioAd
10
Copyright

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About the author (1997)

KAREN S. JOHNSON-CARTEE is Professor of Advertising and Public Relations and Speech Communication at the University of Alabama.

GARY A. COPELAND is Professor of Telecommunication and Film and Speech Communication at the University of Alabama. They are the authors of Negative Political Advertising (1991) and Inside Political Campaigns (1997).

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