Manufacturing the Future: Strategic Resonance for Enlightened Manufacturing

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Financial Times-Prentice Hall, 2000 - Business & Economics - 212 pages
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Underpinned by extensive research, Manufacturing the Future highlights and reconfirms the importance of manufacturing strategy as part of the overall business strategy ? shows firms how to radically re-appraise the way they are organised, including the role of manufacturing personnel ? describes the importance of the role of senior manufacturing personnel to the business ? shows how to successfully apply manufacturing strategies, which feed into and form part of the overall success of the business strategy ? shows both why and how manufacturing firms need to move away from traditional, unsuccessful approaches to become an enlightened successful outfit.

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Contents

The industries the plants and the research
29
Innovation
58
Attacking markets
64
Copyright

11 other sections not shown

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About the author (2000)

Steve Brown heads the Operations Management Group at the School of Management, University of Bath, and is Visiting Professor at Baruch College of the City University, New York. He is the author of Strategic Manufacturing for Competitive Advantage, published by Prentice Hall, and Strategic Operations Management (with Richard Lamming, John Bessant and Peter Jones), published by Butterworth- Heinemann. He has also published numerous journal articles. After years of production management, Steve became an academic although he remains committed to industry and is often involved in management consultancy projects within organizations.

Contact Steve Brown at S.E.Brown@Bath.ac.uk

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