Mapping Strategic Thought
Anne Sigismund Huff, Professor Graduate School of Business Administration and President of the Academy of Management Anne Sigismund Huff
Wiley, Dec 11, 1990 - Business & Economics - 426 pages
Describes recent empirical investigations on strategic management issues and demonstrates the use of mapping methods to illustrate and analyze managerial thought. Features an integrated approach to the study of managerial cognition and organizational strategy and explores why similar organizations respond to similar situations in different ways. Documents the procedures that can be used to ``map'' the mental representations of decision makers in the empirical work reported while it relates theoretical concepts to the banking industry, telecommunications, television companies, and others.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Cartographic Myths in Organizations
Anne Sigismund Huff
Managerial Thought Structures and Competitive Positioning
13 other sections not shown
action activities additional alternatives analysis approach argument associated AT&T attributions basic behavior causal chapter choice claim coding cognitive maps common competitive competitors complex concepts construct decision defined determine dimensions direct discussed Division dynamic effect elements environment example experience external factor Figure final firms given idea identified important increase individual industry influence initial interest interviews involves issues knowledge loops managerial meaning method models narrative nodes objects organization organizational participants pattern percent performance positive possible presented Press problem questions reasoning reference relationships reports represent requires respondent rules schema Science semiotic Sheet similar situation social social system specific statements Step strategic strategist structure subjects suggest theoretical theory thinking thought understanding University values York