Market Entry Strategy Black Sheep Brewery
Document from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,1, New College Durham, 1 Literaturquelle, 26 Internetquellen entries in the bibliography, language: English, abstract: The Black Sheep Brewery Plc is a traditional English brewery based in Masham, North Yorkshire. Masham is an ancient trading place for sheeps. That is reflected in the name of the brewery. The founder is Paul Theakston (today managing director), the fifth generation of a famous Masham brewer family. The brewery is divided into 4 departments: Production, Sales and Distribution, Administration and Visitor Centre with a total of 116 employees. Last year turnover added up to₤14,310,900 that result in a total gross profit of₤4,815,451. In 2006 the brewery also gets a national accolade: the Brewery of the Year title by the Good Pub Guide. Black Sheep is a relatively young brewery; first pints of beer were sold in pubs in and around the Yorkshire Dales in October 1992. Today six ales are brewed: Black Sheep Ale, Best Bitter, Emmerdale, Riggwelter, Holy Grale and Golden Sheep. All these ales are special in their taste. The reasons are: Crystal clear dales water from their own well Maris Otter malted barley for extra flavour Some wheat to fortify our beers’ natural head A little roasted malt for colour and flavour Generous amounts of whole English hops to make the beer really refreshing. (www.blacksheep.co.uk) The ales can be bought either in bottles or cask of different size and they can be drunken in many pubs all around the world. Despite of that, Black Sheep is always open-minded about capturing new markets.
What people are saying - Write a review
We haven't found any reviews in the usual places.
12c framework Asian descent Australia Australian market based on English Black Sheep Brewery brewing Budweiser Capacity to pay capita casks cities of Sydney competitive Consumer goods need consumption controls for food democracy density detailed PESTL Distribution Distributors Doole & Lowe Doole and Lowe economic English common law environmental Euro European or Asian Export Management Company EXPORT MARKETING MIX Extremely close relationship federal republic flavour foreign framework see appendix French also brand GDP growth rate Grey Market High protective duties High technical standards Hindi http://de.wikipedia.org/wiki/Liste_der_Brauereien http://www.fco.gov.uk/servlet/Front?pagename=OpenMarket/Xcelerate/ShowPa https://www.uktradeinvest.gov.uk/ukti/appmanager/ukti/countries?_nfls=false&_ IBRD import alcohol Indian Rupee Indirect export indirect marketing INTERNATIONAL MARKETING STRATEGIES Internet Jewish l/pc largest export largest trading partner Main religions major international market entrance market entry strategy Masham million Multi-cultural nation Muslim Official language Political Population below poverty poverty line Promotion Social/Cultural Strict laboratory controls SWOT system is based World Bank World beer market www.answers.com