Market Opportunity Analysis: Text and Cases
The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketability
Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial market
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activities alternative analyzed annual assessment assets average bank break-even cakes cash flow cash flow statement cattle Census Chapter company’s competitive analysis competitors consumer corporate cost estimates customers decision die-cast toy economic entrepreneur equipment evaluated expenses facility firm firm’s fixed costs forecast forma income statement funds GMWT growth hogs Hot Wheels hundredweight identified income statement industry interest inventory investment involves ironing board Jill loan manufacturers market area market factors market potential market segment market share Marketing Research Mears medical waste ment method needed net present value operation Ouachita Parish park percent population present value pro forma problems product or service profit proposed provides recreational respondents retail revenue SBUs slaughter sources specific statistics strategic planning strategy TABLE taxes techniques tion Total Travel Trailer unit venture Watercrest