Market Opportunity Analysis: Text and Cases

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Routledge, May 3, 2006 - Business & Economics - 280 pages
The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketability

Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial market
 

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Contents

Preface
1
Introdution to Assessing Business Opporunities
2
External Analysis
30
Financial Analysis
65
Internal Analysis
114
Cases
141
Appendix A Secondary Data Sources for Assessing Market Opportunities
225
Appendix B Sample Market Opportunity Analysis Report
241
Notes
259
Index
261
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