Market Oriented Product Innovation: A Key to Survival in the Third Millennium

Front Cover
Springer Science & Business Media, Oct 31, 2002 - Business & Economics - 410 pages
Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture.
The book has practical focus and relevance, due to the professional background of the author, Knut Holt, who has established the field of Technology Management at the Norwegian Institute of Science and Technology and is the founder of ISPIM, the International Society for Professional Innovation Management. By linking deep theoretical knowledge with extensive practical experience, the book provides an excellent foundation, whether used as support to courses or for self-studies. The learning is facilitated by about 200 cases and examples from leading companies throughout the world.
A unique feature of the book is its dual capacity to serve both as an introductory text, supported by teacher and student manuals, and as a base for advanced studies with more than four hundred references, mainly based on selected key management books and publications from recognized researchers. Each research publication comprises extensive literature reviews and summaries of the latest advances.
 

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Contents

Scope
1
Market focus
4
The fusion model
5
Limitations
6
The future
10
Historical review
12
The customers
18
The competitors
19
The core competencies
188
The learning organization
193
Knowledge management
201
Communication
206
Internal communication
209
External communication
214
Actors
216
Summary of Part Two
218

The public at large
22
Key concepts
25
The product innovation process
30
User and societal needs
39
Creative thinking
46
The concept
48
The process
49
The actors
54
The organizational climate
61
Creative techniques
63
Action
71
People and change
73
Resistance
74
Indifference
80
Acceptance
82
Dealing with change
83
Summary of Part One
89
Part Two Strategic issues
92
The concept
93
The role of the leader
98
Developing the culture
99
Culture and fusions
107
The management philosophy
109
Leadership principles and ethics
117
Stakeholder relations
123
Business concept
126
Content
127
Stability
130
Developing the business concept
132
Objectives and strategies
136
Objectives
138
Strategies
142
Control
151
Tools
153
Organization
158
The structure
159
Delegation
165
The project
166
Mechanisms
174
Alliances and networks
179
Competence
181
The intellectual capital
183
Part Three Operational issues
221
The engineer
224
The marketer
226
The designer
229
The entrepreneur
234
The user
240
Product innovation and problem solving
248
Analytical problem solving
249
Iterative problem solving
253
Visionary problem solving
256
Problem solving and risk
259
Processing of projects
265
Activities
268
Sequential processing
270
Concurrent processing
276
Provision of need information
280
Existing data
281
User input
285
Situational analysis
289
Creativity techniques
292
Other methods
295
Need assessment in practice
298
Introduction of need assessment
299
Training
302
Application
304
Specification
308
The user and quality
313
Quality assurance
315
Quality function deployment
317
Total quality
323
Quality management
329
The user and the environment
332
Industrial ecology
337
Life cycle assessment
343
Ecodesign
346
Conclusion
354
Summary of Part Three
358
REFERENCES
360
Subject index
377
Name index
406
About the author
410
Copyright

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About the author (2002)

Knut Holt is Professor Emeritus of Technology Management at the Norwegian University of Science and Technology. He holds a Master's degree in Mechanical Engineering from the Norwegian Institute of Technology and has conducted postgraduate studies in Industrial Management at Massachusetts Institute of Technology and Harvard Graduate School of Business Administration. He has been Visiting Professor at Syracuse University; Erasmus University Rotterdam; the International Institute for the Management of Technology, Milan; Waseda University, Tokyo; and the Institute for Advanced Studies, Vienna, Austria. Further he has had assignments from a variety of organisations including Alfa-Laval and Volvo-Penta, Sweden; Valmet Oy, Finland; Danfoss, Denmark; Battelle Institut, Germany; TNO Holland; Bekaert SA, Belgium; OECD, France; IFAP and PRAXIS Management, Italy; The Ford Foundation and IBM, USA; Sony, Japan; and the Hong Kong Productivity Institute, Hong Kong. Throughout a long academic career he has given numerous seminars and lectured extensively in Europe, Japan, and the United States.

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