Market Research and Analysis

Front Cover
Wildside Press LLC, May 30, 2008 - Business & Economics - 504 pages
An introduction to the scientific method as applies to market research and analysis. Dr. Lyndon O. Brown was Professor of Marketing and Advertising, Northwestern University; and Vice-President in charge of Research, Foote, Cone & Belding.
 

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Contents

Chapter
3
Chapter
5
Figure Page
14
Chapter
16
the Basis of Geographic Territories and Population Groups
30
A Page from a Questionnaire Used for a Market Product
36
Part of the Results from a Sales Analysis
44
Chapter 3
46
Figure Page
245
The Major and Minor Universe Gross and SubSamples
250
The Difficulty of Obtaining Random Samples 252 Determining
261
Chapter 11
268
Chapter 12
303
Partial Example of Editing Instructions Showing the Use
304
Editing Data 303 Testing the Validity of the Sample
310
Chart of Cumulative Frequencies Used in Testing a Sample
318

A Combination of Quantitative Analysis and Advertising
51
Scientific Method
58
Application of Cost Accounting Technique in Market Analy
78
Chapter 4
84
Part of a Questionnaire for a Retail Market Analysis Which
93
Market Analysis Procedure
112
Questionnaire Used in the White Floating Soap Analysis
130
Chapter 6
144
Chapter 7
165
Form for Use in Reporting an Interview Made During
172
Chapter 8
194
Chapter 9
207
Types of Questionnaires 208 The Elements of the Questionnaire
214
Example of a Mail Questionnaire Showing the Different
216
Part of a Questionnaire Which Illustrates the Technique
226
aration of Forms for Observations and Experiments
243
Chapter 13
330
A Counting Sheet and Tabic Showing How Original Tabu
332
Chapter 14
354
Chapter 15
373
A Page from a Technical Report
377
Examples Which Contrast Incorrect and Correct Methods
395
Chapter 16
402
An Interesting Application of Quantitative Analysis
411
Chapter 17
421
A Comparison of Three Popular Indexes
436
The Single Index Method 427 The Batten Barton Durstine
441
Chapter 18
449
The Organization of Market Analysis Work 456 The Individual
459
Selected Readings
467
Index
475
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