Market This!: An Effective 90-Day Marketing Tool

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Morgan James Publishing, Mar 1, 2009 - Business & Economics - 200 pages
Think you're ready to market your product or service--think again..don't take another step until you read this book! Most marketing books give you a formula for how to market your stuff, or they give you ideas, sometimes really good ones, on how to do it. But no one actually helps you set up a marketing plan that works for you. This book is different. It helps you formulate an actual marketing plan, based on what your customers think and feel. It's interactive, and it teaches you how to mine information so you really do find out what your customers are thinking. This book gives you the opportunity to make smarter, more effective decisions about your marketing. You can make smart marketing decisions. You can be an effective marketer. You can be a savvy marketer.
 

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Contents

INTRODUCTION EVALUATING YOUR BUSINESS
1
THE TWELVE SELFEVALUATION MARKETING EXERCISES
25
DEVELOPING YOUR MARKETING PLAN
145
About the Author
185
Bonus Offer
187
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About the author (2009)

Sherry Prescott-Willis has over eighteen years of marketing experience specializing in both consumer and high technology products. She is passionate about helping early and mid-stage companies develop effective marketing strategies and tactics. Her background includes

working with small, medium, and enterprise companies to develop effective product marketing, channel, and strategic initiatives that impact the customer and drive revenue. She has a track record of developing successful marketing programs that create results through strategic marketing plans and activities.

Sherry has held analyst, product marketing, and senior management positions at companies such as Brocade Communications, Computer

Associates, L'oreal, and Pfizer in addition to several Silicon Valley start-ups.

In 2000, Sherry founded Prescott Marketing: an independent consulting firm focused on start-up and early-stage companies needing strategic and product marketing program development.

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