Market This!: An Effective 90-Day Marketing Tool
Think you're ready to market your product or service--think again..don't take another step until you read this book! Most marketing books give you a formula for how to market your stuff, or they give you ideas, sometimes really good ones, on how to do it. But no one actually helps you set up a marketing plan that works for you. This book is different. It helps you formulate an actual marketing plan, based on what your customers think and feel. It's interactive, and it teaches you how to mine information so you really do find out what your customers are thinking. This book gives you the opportunity to make smarter, more effective decisions about your marketing. You can make smart marketing decisions. You can be an effective marketer. You can be a savvy marketer.
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Action Items add value Answers to Exercise business owners business plan business solutions clients company’s competitors core business offering credibility customer base customer lens customer segments customer’s decision maker evolving example existing customers expertise global warming grow happening HR consulting identify impact increase industry intentionally left blank iPod issues and concerns know your customers learned left blank Chapter look low-hanging fruit market research market your product marketing activities marketing demand tool marketing efforts marketing messages marketing pieces medical sector Mercedes-Benz Mobile Mercedes Mechanic ninety days non-profit NowMy Networks organizations outsourcing percentage positive trend potential customers product or service programs purchase your product referrals Reflection Exercise revenues self-evaluation exercises small-business owners specific strategy tactics talk target audience teleseminars template types of customers types of marketing understand up-sell Website what’s white paper Wish List you’ve