Business 2000: Marketing covers topics such as marketing and e-commerce, meeting customer's needs, planning products and services, and wholesalers and retailers. Loads of activities and checkpoint problems are included to guarantee student comprehension. With added coverage on pricing methods, credit, and marketing communications, Business 2000: Marketing will fulfill your course needs.
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able advertising athletic shoes basic product brand breakeven BUSINESS MATH business needs business-to-business buying motives channel of distribution choices communication company's competition competitors complete CONNECTIONS consumer needs costs countries customer needs designed determine develop a marketing e-commerce EchoStar examples financing gather information GOALS groups Hispanic identify important improve indirect channel international business Internet involved LESSON manufacturer marketing activities marketing concept marketing functions marketing mix elements marketing research marketing strategy markup Marriott International methods movie nesses non-price competition obtain operate organization personal selling procedures prod product ideas product life cycle product or service products and services profit prospective customers purchase decisions purchase products result sales promotion salespeople salesperson satisfied Selling price service businesses sold specific spreadsheet SPRINT CORPORATION successful sumers target market THINK CRITICALLY tion tomers types ucts wholesalers