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Marketing Deals with Products Distribution
Implementing the Marketing Concept
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activities addition advertising allows approach associated become benefits brand buyers buying called changes channel chapter communication competitive competitors consider consumers Copyright costs create customers decisions demand determine develop direct discuss distribution effective efforts employees established ethical evaluate example expected firm firm's forces goals groups Houghton Mifflin Company identify implementation important improve increase individual industry influence Internet involved issues major manufacturers marketing marketing strategy methods million needs objectives offer operations opportunities organization packaging percent performance position potential problem profits programs promotion purchase questions relations relationships require responsibility retailers rights reserved satisfy segment selection selling share social sources specific success supply tion trade types United University wholesalers