Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End

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Jim Bell, Stephen Brown, David Carson
Routledge, Sep 2, 2003 - Business & Economics - 314 pages
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
 

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Contents

List of figures
TRINITARIANISM THE ETERNAL EVANGEL
THE FINAL
A TALE
ON AURA ILLUSION ESCAPE AND HOPE
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About the author (2003)

David Carson is principal of David Carson Design Inc.

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