Marketing Channels: A Management View
This market leading text, Marketing Channels: A Management View, brings the field of marketing channels to life and contributes to the making of each marketing channels course with its classic managerial framework. With the sixth edition, Rosenbloom continues to set the standard as the premier text in the field by examining channel management, relationship marketing and the role of technology as marketing channels move into the twenty-first century.
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Marketing Channel Systems
Marketing Channel Concepts 2
The Environment of Marketing Channels
62 other sections not shown
Acura Legend advertising agents Agreement American Marketing Association approach areas auto basic behavior Ben & Jerry's brand Business buying chan changes channel conflict channel design decisions channel manager channel member performance channel structure Chapter competition consumers cooperation Corporation costs customers deal dealers department stores developed direct marketing direct selling Distribution Channels distribution objectives distribution tasks distributors DONUTS DUNKIN effective electronic marketing channels environment evaluation example factors Figure firm's firms flow FRANCHISEE Industrial Marketing intermediaries Internet inventory involved issues J.C. Penney Journal of Marketing logistics major manufacturer Marketing Management marketing mix Marketing Science merchant wholesalers million objectives and strategies offer operate percent personal computers planning power bases problems product line profit purchase retailers role sales force salespeople selection sold sumers supermarkets suppliers target market tion toys trade types ucts variables Wal-Mart Wall Street Journal