Marketing Channels |
Contents
Appendix A Glossary of Pricing and Buying Terms Commonly Used by Retailers | 95 |
Appendix Agency Structures in Wholesaling | 132 |
Appendix Warehouse Location Models and Solutions | 204 |
Copyright | |
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7-Eleven advertising agencies agents alternative American Marketing Association analysis assortment behavior brand Bucklin buyer buying centers chain chain store channel members channel system channels of distribution Chapter common carriers competition conflict consumer dealers decision delivery demand department store discount distribution channels distributors economic effective established example factors Federal Trade Commission financing firms forecast franchise franchisor functions Ibid important increased industrial institutions interorganization management interorganizational involved J. C. Penney Journal of Marketing major manufacturers marketing channels marketing flows McCammon ment merchandise middlemen operations organization outlets percent performance Philip Kotler physical distribution Price discrimination problems profit programs promotion purchase relative resellers retail REX CHAINBELT Robinson-Patman Act role seller selling SOURCE strategy sumer supermarket suppliers tion trade transportation types units vertical integration vertical marketing systems warehouse warehousing wholesaling