Marketing Crafts and Visual Arts: The Role of Intellectual Property : a Practical Guide
WIPO, 2003 - Business & Economics - 135 pages
This guide provides basic knowledge of marketing techniques and intellectual property for artisans, craft entrepreneurs and visual artists. It identifies relevant IP issues and ways of protecting creative output and lays out the costs and benefits. The chapters include: understanding the value of intellectual property; linking intellectual property to business development and marketing throughout the business cycle; how to protect crafts and visual arts; case studies.
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aesthetic artisan or visual artisanal products artisans and craft artisans and visual basic brand business cycle business development business success certification mark chapter collective mark commercial competitive competitors consumers countries and countries countries in transition craft and visual craft enterprises craft entrepreneurs craft products create creative creator cultural customers detailed developing countries entrepreneurs and visual exhibitions export markets galleries geographical indication Guide home country industrial design Intellectual Property Organization International Trade Centre IP assets IP protection IP strategies IP system IPRs knowledge licensing market channels market research market segment marketing and IP Marketing fundamentals marketing strategy marketplace needs output owner patent physical property Product development promotional materials relevant for artisans sell skills studv target country target market thev trade fairs trade secrets trademark tvpes types of IP visual artists visual arts sectors websites WIPO World Intellectual Property
Page 8 - Intellectual property refers to creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce.
Page 8 - Intellectual property is divided into two categories: Industrial property , which includes inventions (patents), trademarks, industrial designs, and geographic indications of source; and Copyright, which includes literary and artistic works such as novels, poems and plays, films, musical works, artistic works such as drawings, paintings, photographs and sculptures, and architectural designs. Rights related...
Page 8 - ... plays, films, musical works, artistic works such as drawings, paintings, photographs and sculptures, and architectural designs. Rights related to copyright include those of performing artists in their performances, producers of phonograms in their recordings, and those of broadcasters in their radio and television programmes.
Page 9 - IP, allows people to own their creativity and innovation in the same way that they can own physical property.
Page 10 - A geographical indication is a sign used on goods that have a specific geographical origin and possess qualities or a reputation that are due to that place of origin.
Page xiii - UNESCO United Nations Educational, Scientific and Cultural Organization WIPO World Intellectual Property Organization WMO World Meteorological Organization US Participation in ISO via ANSI The American National Standards Institute, Inc.
Page 10 - A patent is an exclusive right granted for an invention, which is a product or a process that provides a new way of doing something, or offers a new technical solution to a problem.
Page 10 - Patent applications filed are applications filed with a national patent office for exclusive rights for an invention — a product or process that provides a new way of doing something or offers a new technical solution to a problem. A patent provides protection for the invention to the owner of the patent for a limited period, generally 20 years.
Page 10 - For the purpose of this Directive: (a) 'design' means the appearance of the whole or a part of a product resulting from the features of, in particular, the lines, contours, colours, shape, texture and/ or materials of the product itself and/or its ornamentation; (b) 'product...