Marketing Dictatorship: Propaganda and Thought Work in Contemporary ChinaClick here to hear Anne-Marie Brady's BBC World Service radio documentary titled "The Message from China" |
Contents
Introduction | 1 |
Guiding Hand The Role of the Propaganda System | 9 |
Types of Propaganda | 12 |
The Central Propaganda Department | 13 |
The Powers of the Central Propaganda Department | 15 |
Channels for Guidance | 19 |
The Structure of the Central Propaganda Department | 20 |
The Leadership of the Propaganda System | 22 |
The Market as a Means and a Justification for Control | 110 |
Appointing Gatekeepers as a Means of Control | 115 |
Rewards as a Means of Control | 116 |
Setting Social Norms as a Means of Control | 117 |
Conclusion | 119 |
Sex Crime Wheels of Law and Song Zuying Managing Information Communication Technology in China | 125 |
How China Manages the Internet | 126 |
The Use of Laws and Regulations to Control the Internet | 128 |
Office for Foreign PropagandaState Council Information Office | 23 |
Provincial and Local Level Propaganda Departments | 24 |
Some Other Organizations within the Propaganda System | 25 |
Conclusion | 30 |
From Thought Reform to Economic Reform Comparing Propaganda and Thought Work in Different Eras | 35 |
Propaganda and Thought Work in the Cultural Revolution 19661976 | 37 |
Propaganda and Thought Work in the PostMao Era | 39 |
Turning Point of a New Era | 41 |
Propaganda and Thought Work in the Post89 Era | 44 |
Modernizing and Rationalizing the Propaganda System | 48 |
Taiwan Crisis China Threat | 51 |
The Enemy Within and the Enemy Without | 53 |
Power StruggleJiang the Hardliner versus Hu the Reformer | 56 |
Hu the Conservative | 58 |
Conclusion | 60 |
Chinas Unseen Engineers Reform and Modernization in the Propaganda System | 65 |
The Origins of Modern PropagandaPR Work | 67 |
Rejecting the Goals but Not All the Methods of MaoEra Propaganda Methodology | 70 |
New Ways of Looking at Propaganda Work in China | 71 |
Adapting Western Social Science Theories to Chinese Needs | 72 |
Modernizing Traditional Propaganda Methods | 73 |
Political PR | 78 |
The Chinese Medias Revised Role | 79 |
Public Advertising | 83 |
24hour Spin Doctors | 86 |
Conclusion | 87 |
Regimenting the Public Mind The Methods of Control in the Propaganda System | 93 |
Propaganda Departments Role in Censorship | 94 |
Propaganda Guidelines as a Form of Control | 95 |
State Organizations with a Censorship Role | 104 |
Rule by Law | 109 |
Using Architecture to Control the Internet | 131 |
Norms as a Means to Control the Internet | 133 |
How China Uses the Market to Control the Internet | 135 |
The Internet as a New Locus for Chinas Propaganda and Thought Work | 137 |
Aggressive Use of the Internet by Government Agents | 139 |
Chinas Move to Infotainment | 140 |
Telecommunications as a Propaganda Tool | 142 |
Radios Role in Propaganda | 144 |
Conclusion | 145 |
Combating Hostile Forces Chinas Foreign Propaganda Work since 1989 | 151 |
Enemies All Over the World | 153 |
The Post1989 Foreign Propaganda Administrative System | 156 |
Foreign Propaganda Themes Post1989 | 158 |
Chinas Foreign Propagandists | 159 |
Chinas Foreign Propaganda Media | 166 |
Political PR Public Diplomacy and Spin Doctors | 169 |
Conclusion | 170 |
Models and AntiModels Searching for a New New China | 175 |
Propaganda and Thought Work in the CommunistPostCommunist World since 1989 | 178 |
The West as a Model for China | 180 |
Goodbye to AH That? | 182 |
A New New China | 186 |
Toward a New Paradigm of CCP Rule | 189 |
Rating the Effectiveness of Chinas Modernized Propaganda System | 192 |
Conclusion | 194 |
The Rebirth of the Propaganda State | 199 |
Glossary | 203 |
Selected Bibliography | 209 |
221 | |
About the Author | |