Marketing Geography: With Special Reference to Retailing
This book is concerned with the spatial aspects of the distributive trades. It provides a comprehensive insight into the relationship between consumer demand and retail supply in the context of both recent business trends and increasing planning controls. It unites a wide variety of theories and techniques to the practical problems confronting businessmen and planners and draws together the findings of a vast research literature on the geography of retailing. Extensive comparisons are drawn between conditions in North America and Western Europe.
Originally published 1976.
┐A valuable and welcome undergraduate textbook.┐ Environment and Planning
┐Recommended unreservedly to managers and planners in the distributive trades and to all those who are concerned with the implications of current trends in the provision of shopping facilities.┐ Retail Distribution and Management
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1 The Scope of Marketing Geography
2 Traditional and Theoretical Frameworks of Study
3 Growth and Developments in the Distributive Trades
4 National and Regional Systems of Centres
5 Business Land Uses Inside the City
6 Changes in the Urban Business Pattern
7 Consumer Behaviour and Space Preferences in Shopping