Marketing Green Building Services
Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace.
With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies.
The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.
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accessed April accessed March adoption approach April 26 architects architectural benefits of green budget Building Design building industry building owners campus certified projects certified wood clients commitment corporate cost credits Davis Langdon daylighting design and construction design firms design process diffusion of innovation Energy Star energy-efficiency engineering environmental example firm’s focus goals Green Building Council green building market green building projects green design green projects green roofs growth healthcare higher education HVAC incentives indoor air quality innovation integrated design investment LEED APs LEED Gold LEED projects LEED rating system LEED Silver LEED-certified LEED-certified projects LEED-CI LEED-EB LEED-NC LEED-NC Gold LEED-registered projects levels major marketing green buildings marketplace million nonprofit operations Oregon Platinum PV systems recycling reduce renewable energy sector SmithGroup solar power square feet square foot strategy survey sustainable design Swinerton Table technologies tenant thermal comfort tion USGBC