Marketing Green Building Services

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Routledge, Jul 26, 2012 - Architecture - 312 pages
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Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace.

With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies.

The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.
 

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Contents

Marketing Sustainable Design Services
163
The Future of Green Building Marketing
227
Green Building Resources
259
LEED Rating Systems Comparison
266
Acronym Reference List
270
Author Biography
272
Index
275
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About the author (2012)

Jerry Yudelson, P.E., M.S., M.B.A, LEED AP, is Principal, Yudelson Associates, a leading green building consulting firm. He has been a leading speaker at green building and real estate conferences in the U.S., Canada, the UK, Germany, Australia, and the United Arab Emirates, and has authored several books on sustainability.

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