Marketing Identities: The Invention of Jewish Ethnicity in Ost und West
This work analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using techniques of modern marketing, such as stereotyping, the editors of this successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of ethnicity as we know it in the late 20th century.
What people are saying - Write a review
We haven't found any reviews in the usual places.
acculturation Ahad Ha‘am Alliance Alliance Israélite Universelle antisemitism appeared Aschheim assimilation audience Baum Baum’s became Berlin Binjamin Segel Birnbaum Brothers and Strangers conﬂict cultural Zionism deﬁned deﬁnitions Diaspora difﬁcult East European Eastern Jewish Eastern Jews enlightened essay ethnic Jewish ethnic Judaism European Jewish European Jews female ﬁction ﬁg ﬁgure ﬁnal ﬁrst Galician German Jews German-Jewish German-Jewish women ghetto Haskalah Herzl ideal immigrants Imperial Germany inﬂuenced intellectuals Jewish Emancipation Jewish ethnicity Jewish identity Jewish male Jewish nationalism Jewish nationalist Jewish parvenu Jewish women Jewry Jiidische journal Judaism Kaiserreich Kaplan Leo Baeck Institute liberal magazine magazine’s maskilim modern negative stereotyping nineteenth century non-Jewish non-Jews novella ofJewish ofJews Ost and Mn Ost and West Ost und I/Vest Ostjuden pan-Jewish percent philanthropy pogroms political promote Rafael Gutmann readers reﬂected Russian Schach Segel self-hatred signiﬁcant social speciﬁc stereotypes theJewish theJews traditional University Press VVinz Wertheimer West’s Winz Wkst World Yiddish Zionist