Marketing Illustration: New Venues, New Styles, New Methods

Front Cover
Allworth, Jun 9, 2009 - Business & Economics - 227 pages
The market for illustration is changing. How can illustrators survive and thrive?  Illustration students, educators, and working artists will find illuminating commentary on editorial, graphic novels, comics, animations, Web, games, toys, fashion, textiles, and more, along with an exploration of how old platforms have changed and new ones emerged. Fifty working illustrators, including such top names as Christoph Niemann, Alex Murawski, Jashar Awan, Yuko Shimuzo, and Tomer Hanuka, share insights on what works now. Published in association with the School of Visual Arts, Marketing Illustration explores the impact of technology and the future of the illustration market. No illustrator can afford to miss this thought-provoking resource.

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About the author (2009)

Steven Heller is the cochair of the MFA Designer as Author program and cofounder of the MFA in Design Criticism program at the School of Visual Arts. He has written and edited more than 100 books on graphic design and illustration.

Marshall Arisman is the chair of the MFA Illustration as Visual Essay program at the School of Visual Arts. The coeditor of The Education of an Illustrator and Teaching Illustration, he lives in New York City.