Marketing Information and Decision Systems: Coming of Age in the '70's

David Bruce Montgomery

Marketing Science Institute, 1973 - Advertising - 34 pages

Bibliographic information

• Title: Marketing Information and Decision Systems: Coming of Age in the '70's; Albert Wesley Frey lecture; Marketing Science Institute. Working paper; Marketing Science Institute. Working paper. Preliminary research report; Volume 63 of Preliminary research report; Report (Marketing Science Institute); Issue 150 of Research paper, Stanford University Graduate School of Business; W̲orking Paper-Marketing Science Institute, Marketing Science Institute
• Author: David Bruce Montgomery
• Publisher: Marketing Science Institute, 1973
• Length: 34 pages