Marketing Interior Design

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Allworth Press, 2009 - Architecture - 215 pages
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Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to:

• figure out what to charge and have the confidence to demand that price • write your business statement • brand your business, including designing promotional materials • find leads and take advantage of them through networking • land jobs and learn how to handle the interview process • protect yourself with contracts • take advantage of the burgeoning market for green products and services

This insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need Marketing Interior Design!

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About the author (2009)

Lloyd Princeton is a sought-after consultant and motivational speaker specializing in the business side of interior design, architecture, and landscape design. He is founder and principal of Design Management Company, a consulting firm that helps design professionals increase revenue, gain media exposure, and develop their businesses, and of iMatchDesigners, a referral service that matches home, business, and property owners with the most talented architects, interior designers, and landscape designers worldwide. Lloyd has worked with such respected trade associations as the American Society of Interior Designers and American Institute of Architects, international manufacturers including Kravet, Ralph Lauren, and Kohler, and numerous design centers and individual showrooms throughout North America and the United Kingdom. He lives in Los Angeles and New York City.

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