Marketing New Zealand Via 'The Lord of the Rings'
GRIN Verlag, 2010 - 32 pages
Essay from the year 2010 in the subject English - Applied Geography, grade: 2, language: English, abstract: In the last years, there has been a growing competition in the tourism industry for destinations. Globalization, an improved transportation system and the more experienced tourist make it hard for Destination Marketing Organizations to meet the needs and to differentiate their destination. For this reason, the new trend towards film-tourism and film-induced tourism has been regarded as a new resource and opportunity for DMO's. New Zealand has also discovered 'The Lord of the Rings' as a new opportunity for attracting new visitors. This report investigates the different marketing techniques used by New Zealand to promote the country via 'The Lord of the Rings'. Furthermore, it reveals and discusses the outcomes of the new strategy.
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akademische Texte already started attract avoids Aylin Gürkaya Marketing Beeton Busby Conclusion cooperation Correct word crea Destination Marketing destinations via movies different film different marketing techniques differentiate DMOs started documentaries Evidence of PLAGIARISM film location tourists film locations whereas film set film tourists Film-induced tourism Film-tourism or film-induced focus Font free publicity Furthermore global GRIN Verlag high degree holiday Home of Middle-Earth Hudson & Ritchie icons images presented increase interest Klug last movie Line Cinema Lord LOTR marketing destinations Marketing New Zealand marketing strategy marketing tool million N Correct off-location On-location outcomes overview product developments promote the country purpose/problem statement Recommendations Referencing release Rings Roesch romantic gaze screen sentences stakeholders student’s sufficient topic tour tourism industry tourists and film trilogy Types of Film-Tourism variety via The Lord Visiting film locations Writing Assignment Zealand TNZ Zealand to promote Zealand Tourism Board Zealand via