Marketing Practico Para Arquitectos/ Marketing Practice for Architects: Y Profesionales De La Construccion

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Nobuko, 2004 - Architecture - 188 pages
 

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Contents

PRÓLOGO
11
INTRODUÇÃO
24
O Processo de Marketing
42
Conceito de Mercado
58
O Plano deContatos
75
3 FERRAMENTAS E MEIOS DE PROMOÇÃO
101
Marketing Direto
120
Imprensa
137
Marketing na Internet
155
As Entrevistas
169
Copyright

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