Marketing Public Health: Strategies to Promote Social Change

Front Cover
Jones & Bartlett Publishers, 2013 - Political Science - 382 pages
"Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Third Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives." --Publisher's website.
 

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Contents

A Call to Action
1
Challenges
57
Planning the Approach
113
Developing and Implementing the Approach
209
Assessing Progress and Measuring Impact
277
Marketing Public Health Case Studies
321
Suggested Readings
357
Glossary of Terms
359
What Does the Future Hold?
363
Index
365
Copyright

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