Marketing Public Health: Strategies to Promote Social Change

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Jones & Bartlett Publishers, 1998 - Public health - 530 pages
 

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Contents

Marketing Principles for Public Health Practice
1
Using Marketing Principles To Design Implement and Evaluate Public Health Interventions
199
Hiring Agencies Contractors and Consultants
547
Suggested Readings
557
Glossary of Terms
559
What Does the Future Hold?
563
I N D E X
565
Copyright

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