Marketing Rebellion: The Most Human Company Wins

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Schaefer Marketing Solutions, 2019 - Business & Economics - 320 pages

Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant and lost?

Pathfinding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing in a world where hyper-empowered consumers drive business results. Marketing Rebellion will teach you:

  • How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago.
  • Why businesses must be built on human impressions instead of advertising impressions.
  • The five constant human truths at the heart of a successful marketing strategy.
  • Why customer loyalty is dying and what you need to do about it right now.
  • How to help your best customers do the marketing for you.
  • Actionable steps to execute an immediate course-correction for businesses of any size.

Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth.

The Marketing Rebellion is knocking at your door. Are you ready?

What people are saying - Write a review

User Review - Flag as inappropriate

What a gem of a book!
This is one of the greatest books on marketing ever.
Culture is the New Marketing.
Company Culture Eats Strategy For Breakfast.
Purpose!
Product, Place, Price, Promotion, People, Purpose, and Physicality.
 

User Review - Flag as inappropriate

I received an advance copy of this book but I went ahead and purchased another copy after reading the first ten pages.
I knew that I'd be giving away copies to mentees and friends in the business
. This book is truly revolutionary and every marketer should take the time to read it.
Things in the marketing world are already shaken up--we all know it, that word of mouth is King and nothing we as marketers say can compete. This book is a handbook for the new marketing paradigm, with actionable advice about switching from the old style of marketing to joining the Third Marketing Rebellion.
Do yourself and your business the favor of reading it so that you don't fall behind.
 

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