Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition

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John Wiley & Sons, May 23, 2011 - Business & Economics - 272 pages
4 Reviews
A quick guide to effective techniques that will boost your business today

Want the juicy marketing secrets that save time and get results quickly for your business? Then this is the book for you. Marketing Secrets for the Self-Employed offers a detailed plan for entrepreneurs, small business owners, salespeople, and service professionals. Filled with effective tactics and strategies ready to apply immediately, this guide supplies a complete toolkit to leverage resources, establish online credibility, and crush your competition!

  • Provides practical strategies to promote your business using powerful online tools
  • Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end
  • Author has personally used these strategies to promote his business online and has helped dozens of companies do the same

If you're ready to take immediate action and see results quickly for your business, Marketing Secrets for the Self-Employed has all the tools and techniques you need!

 

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LibraryThing Review

User Review  - BookWallah - LibraryThing

Lots of short chapters of web marketing tips for the small business owner to move their business forward. Should be something new for most people here. Short chapters make it accessible for the ... Read full review

LibraryThing Review

User Review  - nonRIVAL - LibraryThing

Fantastic primer on online marketing and step by step guide to improving small business presence. Short chapters and checklists make this very approachable and usable even by those unfamiliar with some of the platforms discussed. Read full review

Contents

Contents
3
Chapter
6
Chapter
13
Google Codes and Alerts
33
Positioning Statement
41
Website Sales Function
44
Focus
47
Depth
50
Optimize Google Places
137
Leverage Yelp for Business
140
PART FIVE ATTRACT QUALIFIED PROSPECTS
143
Understand the Process
145
Email Marketing
148
Start a Podcast
151
Publish Articles Online
154
Post on Blogs and Forums
157

Value
53
Website Conversation
56
Expand the Frame
59
Categorize Your Content
62
Beginner Content Trust
64
Intermediate Content List
67
Advanced Content Revenue
70
Killer Sales Copy
73
PART THREE BUILD YOUR WEBSITE AND BLOG
77
Website Development
79
The Blogosphere
81
Negative Comments
83
Keyword Saturation
86
Inbound Links
89
Surrogate Homepages
92
Diagnostic Tools
95
Google Analytics
98
Understand Analytics Data
100
Making Sales Online
103
Website Shopping Cart
106
Outsource Basic Tasks
109
PART FOUR POPULATE INTERNET PROPERTIES
113
Internet Directories
115
Blog Directories
117
Outbound Links Currency
119
Subscribe to Top Bloggers
121
Interviews and Guest Bloggers
123
Blog Carnivals
126
Conversations Are Markets
128
Social Bookmarking
131
Online Branding
134
Post on Yahoo and Amazon
160
Online Classified Advertising
163
PayPerClick Advertising
166
Write a Press Release
170
Start a Group or Club
173
Event Marketing Strategies
176
Product Launch Formula
180
Build Massive Credibility
183
PART SIX LEVERAGE SOCIAL MEDIA
187
Social Media Mantras
189
Social Media Integration
191
Share Tips
193
Search Keywords
196
Incentivize Interaction
199
Precision Emails
201
Profile Basics
204
Google Ranking
207
Pimp Your Profile
210
Facilities
214
Communication
217
Biggest Opportunity
220
Places and Deals
223
Viral Content
226
Demonstrate Expertise
229
Video Promotion
233
Social Media Monitoring
236
PART SEVEN CONCLUSIONS AND EXECUTION
239
Wow Your Audience
241
Consistency Wins
243
About the Author
245
Index
247

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About the author (2011)

PATRICK SCHWERDTFEGER has spent his life starting and building small business ventures. He is an award-winning speaker, presenting keynotes, workshops, and seminars on cutting-edge marketing strategies for entrepreneurs. He is the founder of the Entrepreneur and Small Business Academy, one of the nation's largest entrepreneur communities. Hundreds of small businesses and self-employed professionals have used his strategies to build their online identities and develop new businesses using online channels.

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