Marketing Strategies Used By Intel To Create A Sustainable Market Position: An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position
Project Report from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 75, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position.
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9 Figure Accessed Armstrong Available Bartholmé Bibliographic billion brand awareness brand equity Brassington building a sustainable Business campaign Chauvin clients Cloud computing co-branded advertisement co-branding exercise companies competitive advantage competitive market position deeply rooted Deffree direct end-user equipment manufactured example of ingredient EXECUTIVE SUMMARY FACED BY INTEL German National Library Global Brands GRIN Hewlett Packard Hirschey increasing brand industry players Ingredient branding ingredient co-branding innovation Integrated Circuit Intel chips Intel Corporation Intel’s market Interbrand Internet iSuppli Jobber KNOWLEDGE HAS VALUE Kotler Market Value MARKETING ISSUES FACED marketing strategies Melewar microprocessor mnemonic mobile device Netaffilia Online OPTIONS FACING organisation Pettitt POINTS OF REFERENCE Principles of Marketing Processor Product development process publish reputation research and development rival Samsung sensory situational example Sonic Logo Sponsors of Tomorrow STRATEGIC MARKETING ISSUES sustainable competitive market SWOT Analysis television TERMINOLOGY USPTO utilisation Whilst Whitwell www.GRIN.com