Marketing Strategies Used by Intel to Create a Sustainable Market Position
GRIN Verlag, 2011 - 36 pages
Project Report from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 75, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position.
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advertising akademische Texte analyse the marketing ARM Holdings billion brand association brand awareness brand dilution brand equity building a sustainable campaigns Christopher Ulph Marketing client base Cloud computing co-branding exercise companies competitive advantage competitive market position Create A Sustainable end-user examining strategic marketing Expensive Retail Pricing FACED BY INTEL facing the organisation Figure firm’s GRIN Verlag Hewlett Packard increasing brand industry players ingredient brand ingredient co-branding innovation Integrated Circuit Intel brand Intel by examining Intel chips Intel Corporation Intel To Create Intel’s continued market Intel’s market Intel’s product range investigation to analyse Jobber market position GRIN MARKETING ISSUES FACED microprocessor mnemonic mobile device market options facing options Intel organisation in building partners continue Position An investigation processors product development research and development rival Samsung Sonic Logo strategic marketing issues sustainable competitive market Sustainable Market Position SWOT analysis Ulph Marketing Strategies utilisation Whitwell