The Marketing of Tourism Products: Concepts, Issues and Cases

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Cengage Learning EMEA, 1996 - Business & Economics - 540 pages
This book explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, it presents material in a clear and concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service. A variety of case studies draw together and illustrate the material covered in the main text.
 

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this is the best text book in tourism marketing for both scholars and practiciners in the hospitality industry thank you for the book

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very help full book for the students who study the tourism.thank you.

Contents

CONCEPTS
1
market segmentation
28
tourism behaviour
55
Marketing research in tourism
88
the tourism product
112
tourism pricing
135
tourism distribution
152
tourism promotion
175
Destination marketing
350
Airline marketing
377
Marketing the small tourism business
399
Information technology and databases for tourism
421
Service quality and tourism
444
CASES
461
marketing planning in the Canadian hotel
475
Thomas Cook UK
483

tourism marketing past and present
206
ISSUES
235
The EU leisure tourist market
275
The UK short holiday market
291
Business travel marketing
318
Direct Holidays UK
503
Florida the uses of research
522
Index
535
Copyright

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About the author (1996)

Tony Seaton is Director of the Scottish Tourism Research Unit, and lectures at the Scottish Hotel School, University of Strathclyde, UK.

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