Marketing Trends for Organic Food in the 21st Century

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World Scientific, 2004 - Electronic books - 360 pages
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The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers'' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future. Contents: The Market for Organic Products: Predicting Developments in Organic EU Markets OCo Are the Competitive Patterns in the Danish Case Useful? (J Vestergaard & M S Linneberg); Trends in the Marketing of Organic Grains and Oilseeds in the US (C L Revoredo); Supply Chain of Organic Food and Quality Products: Marketing Orientation and Its Consequence for the Food Chain (J Hanf & R Khl); Marketing and Distribution of Quality Products: A Dutch Example (G M L Tacken & J J de Vlieger); Market Success of Premium Product Innovation: Empirical Evidence from the German Food Sector (K T McNamara et al.); Marketing Trends in the UK Organic Sector: Perspectives on Marketing Products from the Second Year of Conversion (G C Holt et al.); Organic Food Marketing Trends: Consumer Perception and Marketing of Origin and Organic Labelled Food Products in Europe (G Giraud); Organic Food Consumers OCo The Irish Case (S O''Reilly et al.); Do Consumers Care About Where They Buy Organic Products? A Means-End Study with Evidence from Italian Data (S Naspetti & R Zanoli); Testing and Validating the LOV Scale of Values in an Organic-Food-Purchase-Context (G M Chryssochoidis); and other papers. Readership: Business management researchers, entrepreneurs and marketers."
 

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Contents

Understanding the Markets
4
The Market and Welfare Effects of the New National Organic Program
21
Demand for Organically Produced Fruits and Vegetables in Northern Greece
38
Trends in the Marketing of Organic Grains and Oilseeds in the U S
51
Final Remarks
64
Consumer Behaviour Towards Organic Food
77
Supply Chain of Organic Food and Quality Products
89
Change of Quality Perception
102
Conclusions and Directions for Further Research
187
Consumers Purchasing Behaviour for Organic and OriginLabelled Food
197
Factors lnfluencing Consumption of Organic Food
205
Results
212
Organic Food Consumers The 1rish Case
221
Conclusions
234
Discussion
252
Conclusions and Recommendations
270

Dutch Examples
119
Summary
137
Conclusions
154
The Competitive lmpacts of Organic Private Labels in General Food Retailing
157
Competitive 1mpacts of PrivateLabel Organic Products
165
Measuring Corporate Social Responsibility in a Business to Society Context
173
Future Development
284
Testing and Validating the LOV Scale of Values in an OrganicFoodPurchase
291
1ntroduction
304
List of Questions
319
Concluding Remarks
334
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