Marketing Your Legal Services

Front Cover
K&A Press, Sep 1, 1992 - Law - 212 pages
0 Reviews
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Preface
1
Introduction
5
Corporate Image
15
Marketing Cycle
27
Positioning
49
Product
63
Price
77
Place Distribution
95
Promotion
109
Personal Selling
163
Marketing Information System
183
Client Service
201
KA Press Book List
207
Index
209
Copyright

Common terms and phrases

References to this book

All Book Search results »

Bibliographic information