Marketing Your Retail Store in the Internet Age

Front Cover
John Wiley & Sons, Dec 28, 2010 - Business & Economics - 256 pages
0 Reviews
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Who Should Read This Book
The Bad News
The Good News
The New Millennium Merchant
Four Steps to Higher Sales and Happier Customers
How to Use This Book
Five Key Concepts for Getting New Customers
Six LowTech Tactics to Get New Customers without Going Broke
How to Write Messages That Sell
Other Concepts to Consider
Two Key Concepts for Turning a FirstTime Buyer into a Regular Customer
Three LowTech Tactics for Turning a FirstTime Buyer into a Regular Customer
Two HighTech Tactics for Turning a FirstTime Buyer into a Regular Customer
Two Key Concepts to Get Your Customers to Shop More Often
Four LowTech Tactics to Get Your Customers to Shop More Often
Four HighTech Tactics to Get Your Customers to Shop More Often

Six HighTech Tactics to Get New Customers
Selling Your Business versus Selling a Product
Picking the Right Advertising Media
Other Types of Advertising Tools
Six Key Concepts to Keep Customers for Life
Three Terrific Tactics to Keep Customers for Life
Are You Interested or Are You Committed?
Copyright

Other editions - View all

Common terms and phrases

About the author (2010)

BOB NEGEN founded WhizBang! Training after owning an award-winning chain of kite stores for more than two decades. He has spent the last six years teaching other store owners and managers the nuts-and-bolts skills they need to run successful retail businesses. In his work as a speaker, author, and consultant, Bob shares the hard-earned lessons he learned along the way.

SUSAN NEGEN is cofounder of WhizBang! Training, where she takes the best of what she learned as an executive for department store giants Bloomingdale's and Macy's and applies it to the independent retail store.

Bibliographic information