Marketing Your Retail Store in the Internet Age
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
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How to Write Messages That Sell
Other Concepts to Consider
Two Key Concepts for Turning a FirstTime Buyer into a Regular Customer
Three LowTech Tactics for Turning a FirstTime Buyer into a Regular Customer
Two HighTech Tactics for Turning a FirstTime Buyer into a Regular Customer
Two Key Concepts to Get Your Customers to Shop More Often
Four LowTech Tactics to Get Your Customers to Shop More Often
Four HighTech Tactics to Get Your Customers to Shop More Often
Six HighTech Tactics to Get New Customers
Selling Your Business versus Selling a Product
Picking the Right Advertising Media
Other Types of Advertising Tools
Six Key Concepts to Keep Customers for Life
Three Terrific Tactics to Keep Customers for Life
Are You Interested or Are You Committed?
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