Marketing Agricultural Products: An Australian Perspective
Text for students of agriculture, business and marketing. Introduces basic economic and marketing principles and applies them to the development of marketing strategies for agribusiness firms. Examines price risk management and international marketing. Includes revision questions, suggestions for further reading and an index. The author is a reader in agribusiness at the University of Queensland.
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ABARE activities agribusiness agricultural products analysis article was reproduced Australian Wheat Board beef beneﬁts brand buyers Canberra Castricum cattle cent Chapter commodity competitive advantage consumer cost of production cotton customer’s delivery determined difﬁculties Discuss economic effective efﬁciency environment evaluation example export markets farm business farmers ﬁbre products ﬁeld Figure ﬁnal ﬁnancial ﬁrm ﬁrm’s ﬁrst focus food and ﬁbre forward contracts futures contract futures market grain hedge identiﬁed important improved increased individual ﬁrms industry involved major Mark Schmitt market research market segment marketing mix marketing strategy meat merchants minimise needs negotiation operation opportunity options potential price risk management primary producers processors product differentiation product package product speciﬁcation proﬁt proﬁtability quality management system Queensland reproduced with permission retail risk management sellers selling speciﬁc spot price supplier supply chain Sydney Futures Exchange target market tion tonnes trade wool futures