Marketing and Client Relations for Interior Designers
Discover the latest insights in marketing and client relations
for interior designers
To be a successful interior designer, it's essential to market yourself and your firm effectively. A must-read for interior designers establishing a client base, as well as for seasoned interior designers aiming to grow their businesses, Marketing and Client Relations for Interior Designers offers valuable tips on enhancing client relations and building lasting relationships for a growing practice.
This step-by-step manual helps you design the marketing program that best fits your unique practice and provides helpful business forms to help keep you on target, including staff questionnaires, planning guides, and design services outlines.
With insight, simplicity, and uncommon sense, industry expert and authorMary Knackstedt guides design professionals through all aspects of promoting a design business, including how to:
Brimming with examples and proven strategies from successful, highly profitable firms that make it easy to apply the book's marketing techniques to your own business, Marketing and Client Relations for Interior Designers is your design firm's guide for business development, successfully marketing its services and maintaining long-term customer relationships.
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The Marketing Plan 13
Targeting the Right Clients
Partnering with Technology
Techniques That Develop and Nurture Relationships
Who Will Lead?
Preparing Marketing Materials
Becoming a Major Force in Interior Design
Qualifying the Client
Defining a Project
How to Handle Complaints
Contracts and Letters of Agreement