Marketing and Selling Black & White Portrait Photography

Front Cover
Amherst Media, 2000 - Photography - 110 pages
0 Reviews
Photographers who specialize in black and white or who wish to add black-and-white portraiture to their repertoire will find invaluable tips in this complete marketing manual. This book shows photographers how set up black-and-white displays for maximum impact. It also discusses how to generate new business using posters, newsletters, mailers, and special promotions, where and when to advertise, and how to build business by donating services to local charities. A detailed look at other business specifics such as structuring an effective price schedule, helping clients pick final images, and adding special services—like hand-colored portraits—help photographers get their business in focus.

What people are saying - Write a review

We haven't found any reviews in the usual places.

Other editions - View all

About the author (2000)

Helen T. Boursier is the author of Black & White Portrait Photography and Family Portrait Photography. She lives in East Falmouth, Massachusetts.

Bibliographic information