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The Brand Manager
The Brand Manager and the Facts
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achieve activity advertising agency agency's appropriate aspects assessment baked beans ball-pens basis benefit Bernard Taylor blotting paper Brand Manager Brand Manager's brand name brand share Brand X brief buying company's competitive competitors consider consumer research consumer trial cost coupons creative dealer Director display material distribution durable products execution existing export fact book factors forecast function G-Plan important increase judgement Kasbah launch look manufacturer market research marketing management marketing plan ment merchandising Nivea noughts-and-crosses objectives organization outlets pack packaging performance possible precise premium prime market product category product development product planning profit programme promotion plan purchase reason relations relevant responsibility retail trade sales force Sales Manager sales promotion salesman sample selling situation specialist stage stock rotation successful sumer task techniques test market tion trade stocks users