Marketing and the Quality-of-life Interface

Front Cover
Quorum Books, 1987 - Business & Economics - 348 pages
0 Reviews

The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. "Choice"

This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.


Measuring Marketing Contribution to QualityofLife
General Systems Framework for QualityofLife
Macromarketing and the QualityofLife

15 other sections not shown

Other editions - View all

Common terms and phrases

References to this book

About the author (1987)

A. COSKUN SAMLI is the H.J. Buchan Beta Gamma Sigma Distinguished Professor of Marketing for the 1986-1987 academic year at North Carolina A&T State University.

Bibliographic information