Marketing by manufacturers: report of the international conference held in Paris 2nd to 4th May 1956

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European Productivity Agency, 1957 - Marketing - 123 pages

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Contents

INTRODUCTION
7
THE NATURE OF MARKETING BY INDUSTRY Professor D Max Kjaer Hansen
17
THE ROLE OF SALES MANAGERS IN IMPROVING THE STANDARD OF LIVING
25
WHAT MARKETING RESEARCH CAN Do TO ASSIST MARKETING EXECUTIVES
35
THE CASE OF JOBBY TOOLS FOR HOBBY How ELEVEN MANUFACTURERS
43
THE DETERMINATION OF SALES POLICY Dr J L Wage
53
A CASE FROM THE LIGHT ENGINEERING INDUSTRY R P Aukner
59
THE CASE OF A CONSUMERS BRANDED PRODUCT M Theves
69

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