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Functions and Dynamics of the Trade Channel
Evolution of Channels
Marketing Channels in Other Countries
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activities agents American Marketing Association brands Brown Shoe Company buyer buying carry Census Census of Business changes channel decisions channel of distribution Company competition consumer costs countries Court customers dealers department stores discount houses discount stores Distribution Channels distributors Dual Distribution Economic established factors Fair Lawn Federal Trade Commission field firms franchise functions grocery gross margin growth handle hardware Homewood industrial integration inventories Irwin Journal of Marketing Journal of Retailing keting large-scale retailers located mail-order houses manu manufac manufacturer manufacturer's Marketing April Marketing Channels Marketing January Marketing July marketing mix marketing structure ment merchandise merchant wholesalers merger middlemen needs operate outlets particularly percent performed product line promotional purchase reciprocity retail institutions retailer cooperatives selective distribution sell directly seller specialty stocks sumer supermarket suppliers tion tive trade channels transvection voluntary chains warehouses wholesale and retail Wholesaling