Marketing channels: a relationship management approach

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McGraw-Hill Higher Education, 2002 - Business & Economics - 514 pages
This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical i.

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Contents

Marketing Channels Framework
1
Marketing Channels Framework Channel Microsystems
2
Channel Roles in a Relational Logistics 282
32
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About the author (2002)

Lou E. Pelton (Ph.D., University of Mississippi) is a marketing author and scholar in the Department of Marketing and Logistics at the University of North Texas. Dr. Pelton's principal research interests include marketing channels, relationship marketing, and international distribution. Dr. Pelton has authored various books, academic articles, and pedagogical aides. His articles appear in "Advances in Marketing, Business Horizons, Industrial Marketing Management, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business and Industrial Marketing, Journal of Business Research, Journal of Healthcare Marketing, Journal of Macromarketing, Journal of Marketing Management, Journal of Marketing Theory and Practice, Journal of Personal Selling & Sales Management, Journal of Pharmaceutical Marketing and Management, " and "Research in Marketing, " among others. Dr. Pelton has delivered educational programs and keynote addresses for governments, firms, and tertiary institutions in Asia, Europe, South America and the U.S.

JAMES R. LUMPKIN is the Phil B. Hardin Professor of Marketing at the University of Mississippi.

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