Marketing channels: a relationship management approach
McGraw-Hill Higher Education, 2002 - Business & Economics - 514 pages
This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical i.
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Marketing Channels Framework
Marketing Channels Framework Channel Microsystems
Channel Roles in a Relational Logistics 282
33 other sections not shown
Other editions - View all
Marketing Channels: A Relationship Management Approach
Lou E. Pelton,David Strutton,James R. Lumpkin
No preview available - 1998
Adapted alliance allowances behaviors brand buyers Carrier Carrier Corporation channel design channel level channel mem channel members channel partners channel relationships channel role Channel Surfing channel systems Compaq competitors conflict consumers Corporation customers dealers decision delivery develop distribution distributors economic environment environmental environmental scanning ethical exchange partners Exhibit FedEx firms franchising franchisors functions global goals grocery industry international exchange relationships Internet inventory involves J. B. Hunt Kmart logistics manufacturers market share marketing channels marketing mix marketplace merchandise Microsoft Mondavi needs negotiation offering operating Opus organizations packaging partnership percent performance Points to Ponder problems profits promotional purchase recruiting relational relationship marketing resellers retailers Robert Mondavi segment sellers selling strategy success suppliers supply chain transaction cost analysis transaction costs United vertical integration Wal-Mart Wall Street Journal warehouse wholesalers wine wineries