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The determination of distribution effort
Managing the marketing mix in channel
2 other sections not shown
activities advertising agreement alternative American Marketing Association analysis areas basic behavior brand buyer channel control channel level channel members channel of distribution channel participants channel strategy channel structure chapter communication competition conflict coordination cost customers dealers delivery demand Discuss distribution system distributor effort example factors Figure firm's firms franchise Freightliner goals handling Homewood important income industrial buying industrial market inputs inventory involves Jerome McCarthy jobbers major manufac manufacturer manufacturer's market segments marketing channel systems marketing functions marketing mix marketing plan markup merchandise middlemen objectives operating organization overall percent performance physical distribution price discrimination profit promotional purchase quantity relationship reseller Robinson-Patman Act role sales calls salesmen selection seller selling sold Source specific sumer suppliers tion trade discount transaction transportation turer ultimate consumer units White Motor Company wholesalers
Erfolgsfaktoren der Hersteller-Händler-Beziehung: Theoretische ...
No preview available - 2005