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Channel Participants Channel Model Used in the Book Char
Markets That Channels Serve
18 other sections not shown
activities advertising agents American Marketing Association assortment basic basis behavior brand buyer buying campaign carriers cent central channel control channel leader channel manager channel members channel of distribution channel operations channel selection classification common carriers communications competition conflict cooperation coordination cost customers dealer decision develop discount discussion economic effective environment evaluation example factors Figure final consumer firm forecast functions Glenn Walters goals handling Homewood important income statement individual industrial institutions integrated inventory involved leadership located logistics manufacturer manufacturer's margin marketing channel ment merchandise merchant method middlemen Mississippi State University motivation organization performance personal selling physical planning price objectives problems profit promotion purchase responsibility result retailers salers salesmen seller ship shipment social specific storage structure sumer tion trade transportation typically United wholesalers