This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer service, wholesaler contacts, parallel importing, legal areas, product recall, recycling, hub-and-spoke distribution, and slotting allowance.
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An Overview of Marketing Channels
2 The Channel Environment
35 other sections not shown
agents analysis Annual average basis Baxter brand brokers buyers buying chain channel management channel members Coca-Cola Compaq competition competitors conflict contract cooperative advertising costs cross docking customer service dealers delivery department stores discounts distribution channels distributors electronic electronic data interchange evaluate example final consumers firm firm's franchise franchisor gray market Home Depot important increase Industrial intermediaries inventory management inventory turnover Kmart locations major manufacturer manufacturer's market research market share Marketing Channels Marketing Management merchandise merchant wholesalers million operations overall PepsiCo percent performance personal computers physical distribution product recall profit promotional PSE&G purchase reduce relationship marketing resellers retailer's retailers sales force sellers selling sold Source strategy sumers supermarket suppliers Table tion tomers trade United vendors versus Wal-Mart Wall Street Journal warehouse wholesalers and retailers wholesaling Yes Yes Yes