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The Textbook as a Component of Learning Situations
Decision Processes and Interaction
Identifying Problems and Opportunities
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Abnormal and Social advertising Advertising Age Advertising Research alternatives asked attitudes attributes audience average behavior beliefs brand buyer and seller cause Chapter choice communications consumer cost cues effects Elliot Aronson example experience experimenter factor analysis factors feel firm given goals Hawthorne effect housewives income increase individual influence interaction interviewer involved Journal of Abnormal Journal of Marketing labels latent learning learning less magazine market segments marketing mix mass media means measure mental Psychology messages motives object perceived Percentage perception perceptual defense predict preferences problem prospects purchase questions relationship responses retail rewards role salesman scale scores selling situation comedy social class Social Psychology Source status stimulus subjects suggest sumer syllogism tend tion types users variables vary wants words York