Marketing concepts for libraries and information services

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Library Association, 1993 - Language Arts & Disciplines - 145 pages
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User Review  - timtom - LibraryThing

This text is an excellent primer (or summary, depending on the reader's knowledge) on marketing strategy for academic or public libraries. The subject is adressed in a compact, practical manner, and ... Read full review

Contents

The corporate mission
9
Marketing strategies for librarians and information
22
The marketing mix
43
Copyright

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