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CULTURAL ENTERPRISES AND MARKETING
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according advertising analysis artistic Arts Management arts sector audience Boucherville brand Canada cause-related marketing choice clientele Colbert communications company's competition components concept consumer behaviour consumer's consumption corporate costs cultural enterprises cultural products cultural sector customers cycle Decima Research decision decision-making process defined demand descriptors distribution channel example Figure film firm functions increase intermediaries involved Journal of Arts keting market segment market share marketing manager marketing mix marketing plan marketing strategy ment Montreal movie museums needs number of units objectives offered opera organizations pany performing arts personal selling points of sale positioning potential prod profit promotional tools psychographic purchase Quebec questionnaire questions risk role sociodemographic specific sponsor sponsorship stage Statistics Canada Step subliminal advertising sumer target theatre ticket tion trading area tural variables